Upcycle with Thrift Queen Lola

Partnered with eBay on multiple sustainability-focused campaigns, creating engaging upcycling and styling content centred on second-hand fashion and circular living.
Produced educational, trend-led storytelling designed to make conscious shopping aspirational and accessible.

Campaign Objective

To inspire audiences to embrace second-hand fashion and creative reuse through engaging sustainability-focused content campaigns.

My Creative Role

Developed and produced original fashion and upcycling content for seasonal campaigns including Christmas, International Women’s Day, and Wedding Season, showcasing creative ways to personalise and rewear second-hand pieces.