LEVI'S LONDON

January 2026 / January 2024

Level Up Your Levi’s

Commissioned by Levi's for a 4-part social content series showcasing creative denim upcycling and customisation techniques designed to inspire longer garment lifespans and self-expression.

Delivered educational, social-first storytelling centred on circular fashion, generating 200K+ views across the campaign.

Campaign Objective

To inspire audiences to extend the lifespan of their denim through creative upcycling and customisation techniques, while positioning Levi's as a leader in self-expression, circular fashion, and sustainable style.

My Creative Role

Led the creative development and on-camera execution of a 4-part educational content series in collaboration with Anyways Agency and the Levi’s team. I developed engaging upcycling concepts designed to resonate with fashion-conscious audiences while making sustainable fashion feel accessible, stylish, and culturally relevant.

Impact & Engagement

  • 250K+ total views (including boosted content)

  • Strong audience engagement around fashion customisation and sustainable styling

  • Increased visibility for Levi’s circular fashion messaging amongst Gen Z and Millennial audiences

Photography credit name
Publication credit name

Deliverables

  • 4-part short-form video series

  • Creative concept development

  • On-camera hosting and voiceover

  • Garment customisation and upcycling demos

MORE WORK